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Student events, Content and community

Best practices for planning content that supports your personal brand

Avalon Fenster (AKA Internship Girl) shares essential tips and inspiration for aspiring content creators

So, you want to make the most of your summer and begin building your personal brand... but what kind of posts will help you do it? Avalon Fenster, known by 300K followers as Internship Girl, got real with Handshake about what it takes to build your personal brand online—and how strategic content creation can play a key role. During the virtual workshop, Avalon gave insights into topics like:

  • Understanding your "MIT" (most important thing) and how those goals should influence your approach to content planning
  • How Handshake's new content and community features, like the feed, present a great opportunity for college students to build a personal brand that influences real career moves
  • Why overcoming posting perfectionism is essential for great content creators
  • Responsive content planning, and how your followers can help you create authentic content that aligns with your brand

Avalon gave real examples of how personal branding—and not being afraid to get out there and post—has influenced her career trajectory, from landing 10+ internships during undergrad to earning exclusive invites before even beginning law school.

This event was the third installment of our “Build your brand” workshop series, a virtual workshop series all about building your personal brand. Each session in this series culminates with a content challenge: event viewers who participate in all five event challenges will receive a bespoke Handshake “Build your brand” workshop certificate of completion to add to your resume, Handshake profile, social media pages, and more — it’s the perfect way to celebrate that you’ve invested in your personal and professional branding skills. 🏆 Post your own video on the Handshake feed to complete the content challenge below and be eligible for your certificate at the end of the summer!

Text on a periwinkle backdrop with graphic elements reads "Create a video sharing what you’re studying (or leaning toward!) and why it’s interesting to you. Consider including something cool you’ve learned, a challenging project you’ve worked on, or another unique insight into your academic journey."

Enjoy the full event recording below, and be sure to check out our upcoming events—including the rest of the "Build your brand" workshop series—for more great career search tips. Plus, don't forget to follow Avalon on Handshake, TikTok, and Instagram, and check out her LinkTree for more personal branding inspiration.

Photo by Ivan Samkov via Pexels

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