Handshake Marketing Toolkit

Resources to promote Handshake and engage more students

Introduce Handshake

Intro presentations

Use these slide decks to provide information to students and campus partners about how (and why) to use Handshake

Videos

Use these videos to introduce Handshake to students. (In the Video Library, go to Column B and look for "Why Handshake" videos)

Blog Posts

Share these blog posts to students and faculty alike to spread Handshake awareness and help students get up and running

Printouts and Displays

Use these printable and digital display assets to spread awareness of Handshake around campus. All assets have been updated to include a QR code to download the Handshake app

Social Media

Grab & Go Social Media Assets

Use these ready-made social media assets. New content will be added regularly

Videos

Share these Youtube, Instagram, and TikTok videos to drive awareness of Handshake and career tips

Social Media Playbook

Use this guide for tips to optimize your social media posts across every major platform

Handshake Social Media Accounts

Follow Handshake for social media inspiration. Save time by reposting Handshake content

Email

Handshake Blog Content

Insert these "career tips" blog posts into your student outreach. Check back frequently on our blog—we publish new content regularly

Coming Soon! Email Resources

Resources and best practices for building a strong email engagement channel—coming soon!

Marketing Tips

Playbooks

Reference playbooks chock full of tips and tricks to uplevel your student marketing strategy

Student Engagement Dashboards

Use these dashboards to review your student engagement metrics and trends to inform your marketing strategy

Get Handshake Swag

Deck the halls (and your students) with Handshake swag!

Handshake Branding

Co-branding logos? DIY-ing your own Handshake swag? Here are some guidelines to help you get started