Skip to content
HomepageBlog
Log in
Young woman recording video with laptop and ring light
Student events, Content and community

Expert tips for growing your personal brand online

Influencer expert Hanna Goefft shares tips for content creation that will engage and grow your community of followers

If you've begun your personal branding journey and have started to create content that plays into your expertise and interests, you might wonder where to go from here. How can you better achieve your goals with your personal brand, and how might your audience evolve over time? Career content creator Hanna Goefft, known on TikTok as “Hanna Gets Hired,” joined Handshake to share her expert guidance on growth and audience engagement related to your personal brand. She touched on topics like:

  • Why follower count is not the be-all and end-all of personal branding—and how a smaller, more engaged audience can actually benefit your goals more than a massive, less engaged one
  • How to hone your perspective and unique point of view as a creator through a 30-day journaling exercise
  • Defining content pillars that align with your goals as a professional, and leveraging job descriptions to inform your early personal branding efforts
  • How knowing your audience can keep your content focused and more impactful, especially as an early career job seeker

Hanna shared her own personal branding journey, from creating her TikTok account all the way to leaving her corporate job and traveling the world as a full time content creator.

This event was the fifth and final installment of our “Build your brand” workshop series, a virtual workshop series all about building your personal brand. Each session in this series culminated with a content challenge: event viewers who participate in all five event challenges will receive a bespoke Handshake “Build your brand” workshop certificate of completion to add to your resume, Handshake profile, social media pages, and more — it’s the perfect way to celebrate that you’ve invested in your personal and professional branding skills. 🏆 Post your own video on the Handshake feed to complete the content challenge below and be eligible for your certificate!

Text on a periwinkle background with rainbow graphic elements reads: "Content challenge: Post a video about a hill you’re willing to die on when it comes to your area of interest — your future career path, your major, or your school. Invite your audience to join the conversation by adding a question to your caption encourages comments and discussion."

Enjoy the full event recording below, check out the rest of the "Build your brand" workshop series for more expert advice and fun content challenges. Plus, don't forget to follow Hanna for more personal branding insights!

Photo by Kampus Production via Pexels

Find the right jobs for you. Get hired.