Marketing is a career path that is widely glamorized in movies and TV—hello, Emily in Paris! But how does one actually break into the field? We brought together industry experts and recent hires to share their tips. Lillian Zhang, who works in big tech product marketing and as a TikTok creator, led a conversation about career opportunities in the world of marketing. From tech to consumer goods, our speakers discussed career paths across the marketing field and how to make yourself a top applicant.
- Isabella Muggeo, Associate Account Manager at gen.video and TikTok marketing influencer, shared insights about marketing agency work versus in-house marketing for brands
- Leigh Olstein, Talent Acquisition Recruiter for HanesBrands Inc., spilled the tea about whether she really reads cover letters
Watch the full session below, and be sure to check out our upcoming events for more career advice from the pros!