Skip to content
HomepageBlog
Log in
Digital posters for the Handshake "Build your brand" workshops set against a lilac background
Student events, Content and community

Build your personal brand this summer and stand out online

Watch our free virtual workshop series to become a certified brand-building expert

This summer, Handshake hosted a free virtual workshop series all about building your personal brand. Over five sessions, personal branding experts answered your burning questions, like:

  • What even is a personal brand?
  • Why is personal branding so important in today’s job market?
  • How can I create content that aligns with my brand?
  • Who is my audience?

…and so much more! Featuring expert perspectives and firsthand insights from young professional creators who’ve found their niche online, the workshops will give you the tools you need to get started building an online content presence that’s authentically you—and helps you stand out during the job search.

Recap the full series to build your skills

Click through below to take the workshops' content challenges and you can earn your own Handshake brand-building certificate:

  1. Handshake 101: how to make the most of your summer — led by Handshake product and career-building pros
  2. Why is building your personal brand important? — featuring Alex Schudy, a content creator known as "Career Queen"
  3. Best practices for planning your content — featuring early career influencer Avalon Fenster (AKA "Internship Girl")
  4. Finding your place in your field — featuring digital culture reporter Jules Terpak
  5. From a few to thousands: growing your personal brand online — featuring Hanna Goefft, known on TikTok as “Hanna Gets Hired"

Get certified as a brand-building expert

Text on a blue digital certificate congratulates the recipient for completing Handshake's "Build your brand" workshop to develop skills in content planning, networking, and audience engagement

Each workshop on one element of personal branding to help you get started in your career content journey. At the end of each session, we issue a content challenge: viewers who participate in all five event challenges are eligible to receive a bespoke Handshake “Build your brand” workshop certificate of completion! This seal of approval for completing our brand-building series is a great addition to your resume, Handshake profile, social media pages, and more — it’s the perfect way to celebrate that you’ve invested in your personal and professional branding skills.

Don't worry, it's not too late to participate: simply take the challenges from each workshop above, then fill out this form to claim your certificate! We can't wait to see how you begin building your personal brand on the Handshake feed.

Find the right jobs for you. Get hired.