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How to use your employer brand to resonate with Gen Z

You don't need to be a household name to have an award-winning employer brand that resonates with Gen Z.

Early talent is looking for a career, stability, benefits, salary, and—most importantly—they want to get to know your employer brand.

Use this guide and persona quiz to showcase your unique competitive offerings, tap into your strengths, and use modern best practices to engage candidates with your employer brand.

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Leave your strategy up to the experts

New tools and tactics are required for employers to succeed in this new normal. Handshake can help you embrace the shift to digital.

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