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How to Build a Strong Brand That Attracts Gen Z

A strong employer brand can capture Gen Zers’ attention–even if it’s a brand they’ve never heard of before. This guide shares how your brand can stand out to a generation of job seekers who are looking for authenticity.

This guide will help you understand how the candidate experience is rooted in branding, ways you might be able to improve how your brand shows up and stands out, and why attracting quality Gen Z candidates with a strong brand is critical for your company’s future.

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