Why Virtual Employer Branding is Key to Attracting Gen Z

What is an employer brand? For starters, it’s how candidates perceive your company, culture, and values. In an all-digital world, employers are looking to level up their brand now more than ever. After all, standing out from your competitors and relaying your company culture is crucial in attracting the right talent for your organization.

A strong employer brand can decrease your recruiting costs by almost 50%. In today’s digital age, you can’t afford not to care about your online presence. Building a strong brand has the potential to:

  • Increase productivity and reduce high turnover by hiring only the most qualified candidates
  • Reduce expenses and improve the ROI of your recruiting programs
  • Generate interest from top talent without requiring extra work
  • Enhance the quality of your early talent pipeline

Start telling your company story the way you want to. Download Handshake’s latest guide to learn how.

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New tools and tactics are required for employers to succeed in this new normal. Handshake can help you embrace the shift to digital.

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