Insights module: Handshake Insights Reports

Peer Benchmarking and Diversity Report | Event Health Report | Campaign Analytics Report

1) Peer Benchmarking and Diversity Report

Brand and engagement

How students engage with {employer’s} brand compared to your peers

  • Messages
    • % more/less messages (sent) compared to the average peer
    •  # of employer messages sent, compared to peers
  • Job Views
    • % more/less job views compared to the average peer
    • # of employer job views, compared to peers
  • Referred Applications
    • – % more/less referred applications compared to the average peer
    • – # of employer-referred applications, compared to peers

Referred applicant industry rankings

  • Industry Rank
    • Employer rank, by referred applicants, within:
      • Entire industry
      • all referred applicants
      • women referred applicants
      • URG referred applicants

Who are your major competitors? 

  • Top employers for students majoring in {X major} (ranked)
    • Determined based on job views
  • Employers students apply to after viewing a [employer] job (ranked)
    • Determined based on the # of referred applications

How effective is your current academic institution strategy?

  • Bar Chart- Academic institutions with the highest population of students who viewed your jobs
    • % applied
    •  % viewed and applied
    • % viewed and didn’t apply
  • Call out (double click into the bar chart): From the X# academic institutions that have the highest number of students viewing your jobs:
    • X% of students that view your jobs applied (to an opportunity)
  • Call out: Benchmark your performance
    • X% of students that view your peers’ jobs applied to a peers’ opportunity 

Are you engaging with the right majors?

  • Bar Chart- Majors with the highest population of students who viewed your jobs
    • % applied
    • % viewed and applied
    • % viewed and didn’t apply
  • Call out (double click into the bar chart): From the X# majors most interested in your brand:
    •  X% of students that view your jobs applied (to an opportunity)
  • Call out: Benchmark your performance
    • X% of students that view your peers’ jobs applied to a peers’ opportunity

Peer engagement and DEI

How are you reaching potential applicants over time?

  • Chart: Campaign Recipients
    • # of women, Latine, Black, men, Asian campaign recipients, over time
  • Call-outs (x recipients, year-on-year percentage change based on trailing 12-month period)
    • X% increase/decrease in women recipients
    • X% increase/decrease in Latine recipients
    • X% increase/decrease in Black recipients
    • X% increase/decrease in Asian recipients
    • X% increase/decrease in men recipients
    • X% increase/decrease in all recipients
    • X% increase/decrease in all your industry’s recipients

How do your job views trend over time?

  • Chart: Job Views
    • # of women, Latine, and Black job views, over time
  • Call outs (x job viewers, year-on-year percentage change based trailing 12-month period)
    • X% increase/decrease in women viewers 
    • X% increase/decrease in Latine viewers
    • X% increase/decrease in Black viewers
    • X% increase/decrease in Asian viewers
    • X% increase/decrease in men viewers
    • X% increase/decrease in all viewers
    • X% increase/decrease in all your industry’s viewers

How do your applications trend over time?

  • Chart: Referred applicants
    • # of women, Latine, and Black referred applicants, over time
  • Call-outs (x referred applicants, year-on-year percentage change based on trailing 12-month period)
    • X% increase/decrease in women applicants
    • X% increase/decrease in Latine applicants
    • X% increase/decrease in Black applicants
    • X% increase/decrease in Asian applicants
    • X% increase/decrease in men applicants
    • X% increase/decrease in all applicants
    • X% increase/decrease in all your industry’s applicants

How do you compare to your peers?

  • Chart: Applicants by gender, race, and ethnicity, as compared to peers
    • % of (more/less) Black candidates than peers
    • % of (more/less) Latine candidates than peers
    • % of (more/less) women candidates than peers
    • % of (more/less) Asian candidates than peers
    • % of (more/less) men candidates than peers
  • Call-outs (the same numbers from the chart, with full context)
    • % of (more/less) applications from Black candidates than peers
    • % of (more/less) applications from Latine candidates than peers
    • % of (more/less) applications from women candidates than peers
    • % of (more/less) applications from Asian candidates than peers
    • % of (more/less) applications from men candidates than peers

Increase your applications from underrepresented students

  • I want to receive applications from 100
    • women students
    • Black students
    • Latine students
    • Asian students
    • men students
  • Based on my conversion of messages to applicants of…
    • x% populates by URG
  • I need to message…
    • # of students, by URG

Note, “conversion rate” is messages to ‘referred’ applicants. 

Your engagement with Black students at academic institutions

  • Chart: Academic institutions with the highest populations of Black students who viewed your jobs
    • % applied
    • % viewed and applied
    • % viewed and did not apply
  • Call out (double click into the bar chart): From the X# academic institutions most interested in your brand:
    •  X% of Black students that view your jobs applied (to an opportunity)
  • Call out: Benchmark your performance
    •  X% of Black students that view your peers’ jobs applied to a peers’ opportunity 

Your engaged Black students and their majors

  • Bar Chart- Majors with the highest population of Black students who viewed your jobs
    • % applied
    • % viewed and applied
    • % viewed and did not apply
  • Call out (double click into the bar chart): From the X# majors most interested in your brand:
    • X% of Black students that view your jobs applied (to an opportunity)
  • Call out: Benchmark your performance
    • X% of Black students that view your peers’ jobs applied to a peers’ opportunity 

Your engagement with Latine students at academic institutions

  • Bar chart: Academic institutions with the highest populations of Latine students who viewed your jobs
    • % applied
    • % viewed and applied
    • % viewed and did not apply
  • Call out (double click into the bar chart): From the X# academic institutions most interested in your brand:
    • X% of Latine students that view your jobs applied (to an opportunity)
  • Call out: Benchmark your performance
    • X% of Latine students that view your peers’ jobs applied to a peers’ opportunity 

Your engaged Latine students and their majors

  • Bar Chart- Majors with the highest population of Latine students who viewed your jobs
    • % applied
    • % viewed and applied
    • % viewed and did not apply
  • Call out (double click into the bar chart): From the X# majors most interested in your brand:
    • X% of Latine students that view your jobs applied (to an opportunity)
  • Call out: Benchmark your performance
    • X% of Latine students that view your peers’ jobs applied to a peers’ opportunity

Your engagement with women students at academic institutions

  • Chart: Academic institutions with the highest populations of women students who viewed your jobs
    • % applied
    • % viewed and applied
    • % viewed and did not apply
  • Call out (double click into the bar chart): From the X# academic institutions most interested in your brand:
    • X% of women students that view your jobs applied (to an opportunity) 
  • Call out: Benchmark your performance
    • X% of women students that view your peers’ jobs applied to a peers’ opportunity 

Your engaged women students and their majors

  • Bar Chart- Majors with the highest population of women students who viewed your jobs
    • % applied
    • % viewed and applied
    • % viewed and did not apply
  • Call out (double click into the bar chart): From the X# majors most interested in your brand:
    • X% of women students that view your jobs applied (to an opportunity)
  • Call out: Benchmark your performance
    • X% of women students that view your peers’ jobs applied to a peers’ opportunity 

Your engagement with Asian students at academic institutions

  • Chart: Academic institutions with the highest populations of Asian students who viewed your jobs
    • % applied
    • % viewed and applied
    • % viewed and did not apply
  • Call out (double click into the bar chart): From the X# academic institutions most interested in your brand:
    • X% of Asian students that view your jobs applied (to an opportunity) 
  • Call out: Benchmark your performance
    • X% of Asian students that view your peers’ jobs applied to a peers’ opportunity 

 Your engaged with Asian students and their majors

  • Bar Chart- Majors with the highest population of Asian students who viewed your jobs
    • % applied
    • % viewed and applied
    • % viewed and did not apply
  • Call out (double click into the bar chart): From the X# majors most interested in your brand:
    • X% of Asian students that view your jobs applied (to an opportunity)
  • Call out: Benchmark your performance
    • X% of Asian students that view your peers’ jobs applied to a peers’ opportunity 

Your engagement with men students at academic institutions

  • Chart: Academic institutions with the highest populations of men students who viewed your jobs
    • % applied
    • % viewed and applied
    • % viewed and did not apply
  • Call out (double click into the bar chart): From the X# academic institutions most interested in your brand:
    • X% of men students that view your jobs applied (to an opportunity) 
  • Call out: Benchmark your performance
    • X% of men students that view your peers’ jobs applied to a peers’ opportunity 

Your engaged men students and their majors

  • Bar Chart- Majors with the highest population of men students who viewed your jobs
    • % applied
    • % viewed and applied
    • % viewed and did not apply
  • Call out (double click into the bar chart): From the X# majors most interested in your brand:
    • X% of men students that view your jobs applied (to an opportunity)
  • Call out: Benchmark your performance
    • X% of men students that view your peers’ jobs applied to a peers’ opportunity 

2) Event Health Report

Connect with your target audience

Connect with students that are already engaging virtually

  • Event = event or career fair
  • Chart: Academic institutions with the largest number of students that have attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#}.
    • Example: 288 accounting students with a 3.0 GPA or above from NYU have attended a virtual event or career fair. 
  • Call out: % of these students attended one of your virtual events (these students = attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#} and attends one of the listed academic institutions) 
  • Call out: % of these students attended one of your peer’s virtual events (these students = attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#} and attends one of the listed academic institutions) 

Fairs to attend

  • Top five upcoming academic institution career fairs to attend

Your current impact

  • Top donut chart: What percentage of these students have received a Campaign message from me?
    • % Yes
    • % No
  • Bottom donut chart: What percentage of these students have applied to my jobs?
    • % Yes
    • % No

(these students = attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#})

Connect with Black students that are already engaging virtually

  • Chart: Academic institutions with the largest number of students of Black students that have attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#}.
    • Example: 288 accounting students with a 3.0 GPA or above from NYU have attended a virtual event or career fair. 
  • Call out: % of these Black students attended one of your virtual events (these students = attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#} and attends one of the listed academic institutions) 
  • Call out: % of these Black students attended one of your peer’s virtual events (these students = attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#} and attends one of the listed academic institutions) 

Fairs to attend to engage more Black students

  • Top five upcoming academic institution career fairs to attend

Your current impact with Black students

  • Top donut chart: What percentage of these students have received a Campaign message from me?
    • % Yes
    • % No
  • Bottom donut chart: What percentage of these students have applied to my jobs?
    • % Yes
    • % No

(these students = attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#})

Connect with Latine students that are already engaging virtually

  • Chart: Academic institutions with the highest population (highest number) of Latine students that have attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#}.
    • Example: 288 accounting students with a 3.0 GPA or above from NYU have attended a virtual event or career fair. 
  • Call out: % of these Latine students attended one of your virtual events (these students = attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#} and attends one of the listed academic institutions) 
  • Call out: % of these Latine students attended one of your peer’s virtual events (these students = attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#} and attends one of the listed academic institutions) 

Fairs to attend to engage more Latine students

  • Top five upcoming academic institution career fairs to attend

Your current impact with Latine students

  • Top donut chart: What percentage of these students have received a Campaign message from me?
    • % Yes
    • % No
  • Bottom donut chart: What percentage of these students have applied to my jobs?
    • % Yes
    • % No

Connect with women students already engaging virtually

  • Chart: Academic institutions with the largest number of women students that have attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#}.
    • Example: 288 accounting students with a 3.0 GPA or above from NYU have attended a virtual event or career fair. 
  • Call out: % of these women students attended one of your virtual events (these students = attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#} and attends one of the listed academic institutions) 
  • Call out: % of these women students attended one of your peer’s virtual events (these students = attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#} and attends one of the listed academic institutions) 

Slide title: Fairs to attend to engage more women students

  • Top five upcoming academic institution career fairs to attend

Your current impact with women students

  • Top donut chart: What percentage of these students have received a Campaign message from me?
    • % Yes
    • % No
  • Bottom donut chart: What percentage of these students have applied to my jobs?
    • % Yes
    • % No

Connect with Asian students already engaging virtually

  • Chart: Academic institutions with the largest number of Asian students that have attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#}.
    • Example: 288 accounting students with a 3.0 GPA or above from NYU have attended a virtual event or career fair. 
  • Call out: % of these Asian students attended one of your virtual events (these students = attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#} and attends one of the listed academic institutions) 
  • Call out: % of these Asian students attended one of your peer’s virtual events (these students = attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#} and attends one of the listed academic institutions) 

Fairs to attend to engage more Asian students

  • Top five upcoming academic institution career fairs to attend

Your current impact with Asian students

  • Top donut chart: What percentage of these students have received a Campaign message from me?
    • % Yes
    • % No
  • Bottom donut chart: What percentage of these students have applied to my jobs?
    • % Yes
    • % No

Connect with men students already engaging virtually

  • Chart: Academic institutions with the largest number of men students that have attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#}.
    • Example: 288 accounting students with a 3.0 GPA or above from NYU have attended a virtual event or career fair. 
  • Call out: % of these men students attended one of your virtual events (these students = attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#} and attends one of the listed academic institutions) 
  • Call out: % of these men students attended one of your peer’s virtual events (these students = attended a virtual event or career fair, within the selected {target majors} and GPA above {#.#} and attends one of the listed academic institutions) 

Fairs to attend to engage more men students

  • Top five upcoming academic institution career fairs to attend

Your current impact with men students

  • Top donut chart: What percentage of these students have received a Campaign message from me?
    • % Yes
    • % No
  • Bottom donut chart: What percentage of these students have applied to my jobs?
    • % Yes
    • % No

Increase your career fair attendance

1:1 engagement at academic institutions

  • Chart: Your 1:1 sessions relative to other employers
    • EX: The number of 1:1 sessions filled, by academic institutions, compared to the average number of 1:1 sessions filled by other employers at those fairs.
  • Call out: how many {{more/less}} times the employer’s 1:1s were attended than all other employers at those fairs
    • EX: 1.9x more 1:1s than other employers at academic-institution-hosted fairs
  • Call out: the percentage of all employer 1:1 sessions that were filled.
    • EX: 80% of Employer X’s 1:1 sessions were filled 

Group session engagement at academic institutions

  • Chart: count of your group session participants vs other employers, by academic institution
  • Call out: the number of participants {more/less} than other employers at academic institution-hosted fairs.
    • Ex: 10x more participants than other employers at academic institution-hosted fairs 

Pipeline benchmarking

  • Your DEI Representation: % of attendees who are Black, Latine, Asian, men, and women and attended your 1:1 and group sessions
  • Peer benchmark over the same period: % of attendees who are Black, Latine, Asian, men, and women attended peer 1:1 and group sessions.

3) Campaign Analytics Report

Who you’re currently reaching on Handshake

Where is there potential in your Black student outreach?

  • Chart: Academic institutions with the highest populations of Black students in target majors
    • Two pieces of data comprise the bar chart data bar:
      • The number of students in target majors that the employer DIDN’T MESSAGE
      • The number of students in target majors that the employer MESSAGED
    • The % on the bar chart reflects the percentage of the population the employer messaged 
  • Call out 1: X% of Black students received a message from {{employer}}
  • Call out 2: X% of Black students who received a message from your peers 
  • Call out 3: X% of Black students that received a message from {{employer}} that applied to a {{employer} opportunity

Where is there potential in your Latine student outreach?

  • Chart: Academic institutions with the highest populations of Latine students in target majors
    • Two pieces of data comprise the bar chart data bar:
      • The number of students in target majors that the employer DIDN’T MESSAGE
      • The number of students in target majors that the employer MESSAGED
    • The % on the bar chart reflects the percentage of the population the employer messaged 
  • Call out 1: X% of Latine students received a message from {{employer}}
  • Call out 2: X% of Latine students who received a message from your peers 
  • Call out 3: X% of Latine students that received a message from {{employer}} that applied to a {{employer} opportunity

Where is there potential in your outreach to women students?

  • Chart: Academic institutions with the highest populations of women students in target majors
    • Two pieces of data comprise the bar chart data bar:
      • The number of students in target majors that the employer DIDN’T MESSAGE
      • The number of students in target majors that the employer MESSAGED
    • The % on the bar chart reflects the percentage of the population the employer messaged 
  • Call out 1: X% of women students received a message from {{employer}}
  • Call out 2: X% of women students who received a message from your peers 
  • Call out 3: X% of women students that received a message from {{employer}} that applied to a {{employer} opportunity

Where is there potential in your Asian student outreach?

  • Chart: Academic institutions with the highest populations of Asian students in target majors
    • Two pieces of data comprise the bar chart data bar:
      • The number of students in target majors that the employer DIDN’T MESSAGE
      • The number of students in target majors that the employer MESSAGED
    • The % on the bar chart reflects the percentage of the population the employer messaged 
  • Call out 1: X% of Asian students received a message from {{employer}}
  • Call out 2: X% of Asian students who received a message from your peers 
  • Call out 3: X% of Asian students that received a message from {{employer}} that applied to a {{employer} opportunity

Where is there potential in your outreach to male students?

  • Chart: Academic institutions with the highest populations of Asian students in target majors
    • Two pieces of data comprise the bar chart data bar:
      • The number of students in target majors that the employer DIDN’T MESSAGE
      • The number of students in target majors that the employer MESSAGED
    • The % on the bar chart reflects the percentage of the population the employer messaged 
  • Call out 1: X% of men students received a message from {{employer}}
  • Call out 2: X% of men students who received a message from your peers 
  • Call out 3: X% of men students that received a message from {{employer}} that applied to a {{employer} opportunity

What is the gender split of your campaigns?

  • Donut chart: campaign recipients by gender;  % of women vs. not women
    • ‘Not women’ includes men and users who identify as non-binary
  • Call out: X% of your campaign recipients are women
  • Benchmark Your Performance
    • X% of your industry’s campaign recipients are women
    • X% of your peers’ campaign recipients are women

What is the major split of your campaigns?

  • Donut chart: campaign recipients by major;  % of majors who received messages
  • Call out: X% of your campaign recipients are in your target majors
  • Benchmark Your Performance
    • X% of your industry’s campaign recipients are in your target majors
    • X% of your peers’ campaign recipients are in your target majors

Which graduation years are your campaigns targeting?

  • Donut chart: campaign recipients by graduation year;  % of messages received by graduation year
  • Call out: X% of your campaign recipients are in your target graduation year
  • Benchmark Your Performance
    • X% of your industry’s campaign recipients are in your target graduation year
    • X% of your peers’ campaign recipients are in your target graduation year

How do your campaign recipients identify by race and ethnicity?

  • Bar chart: Recipients by race and ethnicity (whole numbers)
  • Call out: X% of your campaign recipients are Black or Latine or {Asian} (other cuts will populate, depending on your desired demographics)
  • Benchmark Your Performance
    • X% of your industry’s campaign recipients are Black or Latine or {Asian} (other cuts will populate, depending on your desired demographics) 
    • X% of your peers’ campaign recipients are Black or Latine or {Asian} (other cuts will populate, depending on your desired demographics)

Which academic institutions are your campaign recipients attending?

  • Bar chart: Recipients by academic institution (whole numbers)
  • Call out: X% of your campaign recipients attend MSIs 
  • Benchmark Your Performance
    • X% of your industries’ campaign recipients attend MSIs 
    • X% of your peers’ campaign recipients attend MSIs

Campaign performance

What types of messages are you sending?

  • Donut chart: Messages by type – % breakdown of messages type (campaign, career fair, event, other)
  • Table: type of message sent (jobs, events, fairs, other) by Messages sent*, open %, and engagement %
    • *this is NOT people you’ve messaged; this is NOT deduped to number of people who received message) 

Where are the bright spots or areas of improvement in your campaign engagement?

Table: Your open rate, Peers’ open rate, Industry Open Rate, Your engagement rate, Peers’ engagement rate, Industry engagement rate for

  • All students
  • Women students
  • Latine students
  • Black students
  • Asian students
  • Men students
  • Asian students

Where does your campaign timing differ from your peers?

  • Chart: Campaign outreach timing compared to industry and peers
    • Open rates, by month, for the employer, industry, and peers
  •  Table: Top months (ranked), message sent, employer open rate, industry open rate, and peer open rate

Which times of the day is your messaging most effective?

  • Open and Engagement by Time (in hours in PT)