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Create like a pro

Inspire, educate, and build brand affinity with 15M+ active job seekers on Handshake using these best practices.

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Get noticed with great content

Here's some examples of recent content created for Gen Z.

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Learn how to post on the feed

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Open post
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Add your video or text

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Click “Post”

The basics of compelling content

Follow these guidelines to create content that delivers.
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Shorter is better

Keep videos under a minute and text under 300 characters. Add emoji for flair and make content quick and digestible to resonate with a busy audience.

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Mix it up

Post video, text, and links to the feed. Aim for videos to be 75% of your weekly content. Diversify your content to cater to different audiences and maintain a steady presence.

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Consistency is key

Post once a day to keep your audience engaged. Regular posting helps maintain visibility and keeps your content fresh and relevant.

Make content that matters to Gen Z

 content & community, networking + mentorship advice

Sample content types

Learn what kinds of posts are getting attention on the feed.

Explore top posts
summer 2024 content themes

Summer content themes

From a day in the life to career advice—get ideas for what to post this summer.

Get content ideas
start posting career content for a chance to win

Career inspiration contest

You could win $500 for posting on the feed. Deadline is June 30.

Enter ASAP

Tips and tricks

Elevate your content even further with these best practices.

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Grab attention fast

Capture viewers' interest in the first three seconds of your video with an enticing hook and engaging caption.

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Spruce it up

Explore creative formatting such as effects and image overlays. Make sure to prioritize good sound and lighting. Add closed captioning to enhance the overall viewing experience and improve accessibility.

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Authenticity always

Create uniquely helpful content reflecting you and your experience. Share voices from across your business and industry.

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Want more help getting started?

Get your questions answered in real time and learn more top content creation tips at our weekly creator community office hours.

For more information, review our content policy, content moderation, terms of service, and privacy policy, and get in touch at creators@joinhandshake.com.

Join our office hours