Create like a pro
Inspire, educate, and build brand affinity with 15M+ active job seekers on Handshake using these best practices.
Get noticed with great content
Here's some examples of recent content created for Gen Z.
Learn how to post on the feed
Open post composer
Add your video or text
Click “Post”
The basics of compelling content
Shorter is better
Keep videos under a minute and text under 300 characters. Add emoji for flair and make content quick and digestible to resonate with a busy audience.
Mix it up
Post video, text, and links to the feed. Aim for videos to be 75% of your weekly content. Diversify your content to cater to different audiences and maintain a steady presence.
Consistency is key
Post once a day to keep your audience engaged. Regular posting helps maintain visibility and keeps your content fresh and relevant.
Make content that matters to Gen Z
Summer content themes
From a day in the life to career advice—get ideas for what to post this summer.
Get content ideas
Tips and tricks
Elevate your content even further with these best practices.
Grab attention fast
Capture viewers' interest in the first three seconds of your video with an enticing hook and engaging caption.
Spruce it up
Explore creative formatting such as effects and image overlays. Make sure to prioritize good sound and lighting. Add closed captioning to enhance the overall viewing experience and improve accessibility.
Authenticity always
Create uniquely helpful content reflecting you and your experience. Share voices from across your business and industry.
Want more help getting started?
Get your questions answered in real time and learn more top content creation tips at our weekly creator community office hours.
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