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Top 10 digital marketing jobs & who’s hiring

Explore the top 10 digital marketing jobs and companies that are hiring. Find your next career in the growing field of digital marketing today!

Digital marketing is an exciting, flexible, in-demand, and very well-paid field of work. If you’re interested in a career where you spend much of your time online, get to express your creativity, and directly impact your company’s growth, keep reading!

Below is a list of the top 10 digital marketing jobs, the skills you’ll need to succeed, and the top companies hiring right now. Many of the job types listed are perfect for entry-level professionals, while others require a bit more experience or further certification. You’ll find many openings for freelance roles and in-house job titles, depending on what you’re looking for.

1. Digital marketing manager

A digital marketing manager is responsible for a company’s overall digital marketing strategy. They are usually in charge of planning, tracking, and overseeing all online campaigns, including social media, search engine optimization, email, and any other digital platforms the company uses.

This role may be ideal for you if you’re deeply familiar with social media and are willing to learn the technicalities of search engine marketing (SEM). It may also be a great fit if you enjoy a fast-paced work environment where things are constantly changing.

Average annual salary: $120,928

Qualifications:

  • A bachelor’s degree in marketing, digital media, or a related field
  • A firm grasp of CSS, Javascript, and HTML
  • Familiarity with web analytics tools (e.g., Google Analytics)
  • Extensive knowledge of different social media platforms

Skills:

  • Team leadership skills
  • Project management
  • Willingness to work in an ever-changing field
  • Excellent communication skills

Responsibilities:

In this role, much of your time will be spent researching online trends and developing and monitoring various campaigns for the company.

Specific day-to-day responsibilities include:

  • Planning and monitoring social media, search engine, email, display ads, and other marketing campaigns
  • Managing a team of digital media experts
  • Overseeing the company’s social media profiles
  • Managing campaign budgets

Researching online trends and optimizing current campaigns for better results

2. Social media manager

A social media manager is responsible for planning and executing the company’s social media strategy. This includes deciding what type of content to post and how frequently on various social platforms. Their purpose is to build the company’s social media presence and generate a loyal customer following.

You might enjoy this role if you love engaging with others on social media, are willing to keep up with trends and changing rules on popular social networks, and have impeccable organizational skills to monitor multiple projects at once.

Average annual salary: $49,852

Qualifications:

  • Proven ability to build a following on social media
  • In-depth knowledge of various social media platforms
  • Basic understanding of graphic design

Skills:

  • Project and content management
  • Excellent communication
  • Copywriting
  • Leadership
  • Organization

Responsibilities:

As a social media manager, one of your main responsibilities is maintaining a regular posting schedule.

Your daily tasks will likely include:

  • Planning and overseeing social media advertising campaigns
  • Planning regular social posts to engage with followers and build an audience
  • Managing a team of creatives, including copywriters, designers, and more
  • Building relationships with relevant industry influencers
  • Tracking campaign performances with Google Analytics and other tools
  • Responding to comments and managing the overall community

3. Content strategist

A content strategist is responsible for developing effective and unique content ideas to promote the company’s brand. This includes developing content marketing strategies with all types of content, like videos, graphics, and text. Their purpose is to determine the best type of content to accomplish different marketing goals.

This position might be ideal if you enjoy conducting market research and have a keen knowledge of content marketing.

Average annual salary: $101,186

Qualifications:

  • A bachelor’s degree in marketing, communications, journalism, or a related field
  • Working knowledge of keyword research tools, search engine optimization (SEO), and search engine marketing

Skills:

  • Project management
  • Copywriting
  • Organization
  • Leadership

Responsibilities:

As a content strategist, your time is mostly spent learning about the company’s offerings and researching the target audience. Your goal is to understand what the company’s ideal customers are looking for online and plan content to draw them to the company’s website.

Daily tasks include:

  • Building and maintaining a content calendar
  • Delegating content creation tasks to copywriters, videographers, graphic designers, and other content creators
  • Doing in-depth keyword research
  • Conducting audits on current content to decide what needs to be edited or removed
  • Identifying content gaps to determine vital content that is missing
  • Developing style guides for different media

4. SEO specialist

An SEO specialist’s main responsibility is to get the company’s website to rank highly on search engines like Google, driving traffic to their website using search engine optimization practices. This requires deep knowledge of keyword research and the necessary tools and staying up-to-date on search engine ranking algorithms. They are also responsible for monitoring each website visitor’s browsing experience to identify opportunities for improvement.

This role could be a great fit if you enjoy doing extensive research, analyzing large amounts of data, and identifying key trends.

Average annual salary:$73,245

Qualifications:

  • A bachelor’s degree in marketing, information technology (IT), or a related field
  • Familiarity with keyword research and data mining tools
  • Working knowledge of content management systems (CMS) like WordPress
  • Knowledge of copywriting best practices

Skills:

  • Analytical thinking
  • Research
  • Attention to detail
  • Awareness of changing Google algorithms

Responsibilities:

SEO specialists spend most of their time conducting research. This includes researching target customers and their online behavior to help with the selection of relevant keywords. It also includes researching competitors’ strategies.

Daily tasks include:

  • Doing keyword research for all types of content on the company’s website
  • Developing an overall keyword strategy to increase traffic to the company’s website overtime
  • Conducting competitor research and analysis
  • Testing and optimizing keyword performance across the company’s site
  • Collaborating with other members of the marketing team to ensure the keyword strategy is properly executed

5. Content writer

A content writer writes different types of content for a company’s website and other marketing channels (like email, social media, and SMS). A content writer can specialize in many areas. Some examples include email copywriting, blog and article writing, sales pages, advertisements, case studies, e-books, and much more.

This is a great role for anyone who loves researching various topics and enjoys creative writing.

Average annual salary:$49,496

Qualifications: A portfolio of written content

Skills:

  • Research
  • Writing, proofreading, and editing
  • Communication
  • Time management

Responsibilities:

The content writer’s responsibility is to understand the overall objective of whichever campaign they are writing for, then research and develop relevant content to achieve those goals. Their tasks include:

  • Researching industry-relevant topics
  • Writing clear and original content
  • Optimizing content for SEO by using relevant keywords
  • Occasionally uploading content to a content management system

6. PPC specialist

A pay-per-click (PPC) specialist is responsible for designing and monitoring a company’s paid ad campaigns. Their main responsibility is to drive traffic to landing pages for specific products, promotions, and more. They do this by researching and selecting keywords with the potential to maximize revenue.

A PPC specialist role might intrigue you if you enjoy in-depth research, desire a creative outlet, and thrive in a fast-paced environment. In addition to the qualifications below, a Google Adwords certificate is also a plus!

Average annual salary: $55,844

Qualifications:

  • A bachelor’s degree in digital media, marketing, or a related field
  • Familiarity with Google Adwords and Facebook Ads Manager
  • Understanding of SEO principles
  • Knowledge of copywriting and graphic design principles

Skills:

  • Analytical thinking
  • Attention to detail
  • Communication

Responsibilities:

PPC specialists are in charge of building PPC strategies and testing and optimizing campaigns for maximum return on investment (ROI). They are often responsible for managing the company’s ad spend budget to ensure each dollar is used efficiently.

Their typical job description includes:

  • Planning and executing Google ads and social media ad campaigns
  • Collaborating with SEO team members to select keywords
  • Monitoring campaign performances on tools like Google Adwords
  • Monitoring ad campaign budgets
  • Collaborating with designers and copywriters to develop high-converting landing pages

7. Email marketing manager

An email marketing manager oversees a company’s email marketing efforts. This person is responsible for planning, implementing, and optimizing email campaigns to grow the company’s list of subscribers and drive revenue through email.

Email is a very personal communication channel, so a clear and full understanding of the target audience is necessary to succeed in this role. This is a great role for anyone who is willing to dive deep into customer research to really learn what readers want.

Average annual salary: $86,007

Qualifications:

  • A bachelor’s degree in marketing, computer science, or a related field
  • Familiarity with email automation platforms
  • A/B testing knowledge
  • Keen understanding of copywriting principles

Skills:

  • Leadership
  • Project management
  • Time management
  • Analytical thinking

Responsibilities:

Email marketing managers must lead a team of email marketing experts, including copywriters and designers.

Their daily duties include:

  • Planning and executing email campaigns to contact customers and prospects
  • Monitoring email campaign performance
  • Performing A/B tests
  • Managing the company’s email subscriber list (including segmenting lists and removing inactive contacts)

Compiling the work of copywriters and designers to ensure all assets are on brand

8. Graphic designer

A graphic designer creates graphics (images) to clearly communicate the company’s messages. This includes creating logos, images for sales brochures, product packaging, website graphics, and all things visual and aesthetic.

This role would be a great fit for you if you are an artistic person at heart and love to dream up stunning designs.

Average annual salary: $102,677

Qualifications:

  • A strong design portfolio
  • Experience using design tools like Adobe Photoshop, Illustrator, and InDesign

Skills:

  • Attention to detail
  • An eye for design
  • Time management
  • Ability to work effectively under pressure

Responsibilities:

  • Creating graphics for all marketing materials, both digital and print
  • Working with marketing team members to develop new design ideas

9. Influencer marketing specialist

This person is responsible for building relationships between their company and key influencers and thought leaders. This role involves making outreach plans to engage influencers and using their influence to promote the company’s brand.

This role could be a good fit for you if you enjoy social media and love engaging with others on those platforms.

Typical salary range: $111,473

Qualifications:

  • A bachelor’s degree in marketing, PR, or a related field
  • Social media marketing knowledge

Skills:

  • Networking
  • Content creation
  • Communication

Responsibilities:

  • Identifying and reaching out to influencers and thought leaders
  • Building relationships with influencers
  • Attending networking events as needed

Developing and executing influencer marketing plans

10. Web designer

A web designer is responsible for designing and maintaining a company’s website, ensuring it’s user-friendly and easy to navigate. While web designers are more concerned with a website’s technical aspects, they usually work with graphic designers to develop graphics for it.

This role offers a great balance between technical and creative skill sets. It might be a good choice if you enjoy computer programming and like to flex your creative muscles.

Average annual salary: $65,940

Qualifications:

  • A degree in computer science, graphic design, or a related field
  • Experience using HTML, JavaScript, and CSS
  • Proficiency in at least one programming language

Skills:

  • Problem-solving
  • Time management skills
  • Ability to work in a fast-paced environment

Responsibilities:

  • Designing, building, and maintaining websites
  • Troubleshooting and fixing issues with websites
  • Maintaining website security

What skills do you need for digital marketing jobs?

Digital marketing jobs vary significantly in nature, with some requiring more creative skills, some more technical, and others more analytical. Still, some skills are valuable regardless of your chosen digital marketing job. These include:

  • Copywriting. Every aspect of digital marketing uses written content in some way to engage with an audience.
  • Search engine optimization (SEO). Search engines play a major role in helping brands reach their ideal audience.
  • Research. Topic research, audience research, competitor research, and keyword research can all come into play over the course of your marketing career.
  • Project management. Building content strategies, working with multiple clients, and balancing multiple projects at a time are necessary for most digital marketing jobs.
  • Relationship building. The whole purpose of the digital marketing field is to cultivate relationships between companies and their ideal customers. This requires key relationship-building skills.

Top digital marketing companies to work for

Jobs with these companies can be remote, hybrid, or on-site, as well as full-time, part-time, or freelance. If these companies don’t have any current openings that perfectly fit your skills and experience, join Handshake and set up job alerts so you never miss an opportunity.

  • SEO Discovery is a 360° digital marketing agency offering services primarily to smaller businesses. It offers a full suite of digital marketing services, including influencer marketing, PPC advertising, content writing, link building, and more.
  • SEO Brand is a boutique digital marketing agency that works with clients of all sizes. Services include SEO and PPC, social media advertising, and web design and development.
  • Thrive is an award-winning digital marketing agency that has been providing services to clients of all sizes since 2005. Some services include SEO, PPC, content writing, and video production.
  • Aquent is a staffing and recruitment company focusing on placing employees in marketing and more creative roles.
  • Disruptive Advertising is a digital marketing agency focusing on paid search and paid social advertising.
  • WebFX is a digital marketing agency with over 25 years of experience in the business. The company offers services to businesses of all sizes. These services include SEO and lead generation, revenue marketing, and PPC advertising.
  • Ignite Visibility is a marketing agency offering a full suite of digital marketing services, including PPC advertising, social media marketing, email marketing, web development, and more.
  • WEBITMD is a marketing and sales enablement agency and HubSpot partner. It offers all forms of digital services, such as content marketing, business branding, sales enablement, and more.
  • Brolik offers marketing consultation services and a wide range of online marketing solutions.
  • Silverback Strategies is a digital marketing agency focused on paid media, content and SEO, and strategy and analytics.
Who's hiring? Pave your own path

Get your digital marketing dream job

The digital marketing field is booming with exciting job opportunities for creatives, techies, and everyone in between. It has never been easier to start a career as a digital marketing specialist. Join Handshake today to start your job search and get hired by some of the top companies around.

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