What’s New on Handshake: April 2022

Rethink your campaign strategy and encourage students to follow up after events with these new features on Handshake

Here at Handshake, we’re always rolling out product enhancements to make early talent recruitment even easier for you and your team. Check out what’s new this month!

Don’t let your messages get lost in the shuffle

According to our Handshake Network Trends report, 92% of Gen Z survey respondents prefer to connect over email—especially when establishing a new relationship.

Today, customers with Handshake Premium can send Campaigns, which are personalized messages to promote upcoming events, career fairs, and job postings at scale. To ensure that your messages don’t get lost in the shuffle, Campaigns now include follow-up messages by default. Now, you can easily write your original message and a follow–up message at the same time—saving you and your team time while improving candidate engagement.

Available for all employers on Handshake Premium.

Encouraging students to continue the conversation

Despite the unpredictable nature of the pandemic, virtual recruiting has been constant. With 97% of employers opting for an all-virtual or hybrid recruiting strategy this spring, it’s no wonder that employer virtual group sessions are one of the most effective ways to engage students.

To make the most of your virtual fairs, students are now automatically prompted to message your team after your virtual fair group session concludes—making it even easier for them to follow up with your team. Now, you can identify qualified, engaged candidates even sooner.

Available for all employers on Handshake Premium and Core.
After an event, students are automatically prompted to message your team.

Build out your ambassadors program with our new playbook

Based on our survey data, students prefer speaking with hiring managers, employees, or alumni in the same role they’re interested in. To stand out, check out Handshake’s Ambassadors Playbook to learn how you can reach students how they prefer to be reached by facilitating more 1-on-1 relationships with employees in functional roles.

Download Handshake’s Ambassadors Playbook and feel free to share with your team!

Get in touch with our team to learn more about how these releases and Handshake Premium can help you expand access to jobs and unlock a whole new generation of talent. Already a Handshake Premium partner? Email your Account Management Team to learn how to start using these features.