According to a Handshake survey, 66% of students prefer to attend an event before applying to a job.1
You know events are a major lever of campus recruiting, through which students can get to know your brand, your team, and your opportunities. You also know that to gain efficiency and scale, campus recruiting today means connecting with students both in person and virtually.
But did you know you can use Handshake Events to do all of these things—and more?
What is Handshake Events?
Whether your events are in-person or virtual, use Handshake Events to simplify your tech stack, make data-driven decisions, improve students’ experiences with your brand, and hire qualified talent, faster.
Handshake Events includes an app that enables your whole team to build and nurture relationships with students before, during, and after events and fairs.
Use Handshake Events to drive efficiency across hiring events and career fairs
Campus recruiting teams are too busy during peak recruiting seasons to be burdened by administrative work. Here’s how you can use Handshake Events to make your job easier—and provide a smooth hiring process for students.
Streamline
- Manage check-ins and track all candidate touch-points across virtual and in-person events.
- Customize the questions you're asking your event attendees and ensure you have the data you need to efficiently move them into and through your hiring funnel.
- Plan a full slate of in-person and virtual interviews and follow-up meetings from a single page.
Enable
- Focus on getting to know candidates during events and fairs—rely on the app for instant access to student profile.
- Give your team instant, low-bandwidth access on-the-go to evaluations on the app, so they can stop worrying about switching devices to take notes.
Follow up
- Manage multiple interviewers’ schedules from a single command center.
- Send scheduling links directly to candidates to speed up the next stage of your hiring process.
- Boost the impression of your brand by following up with students faster after a fair or event.
Measure ROI
- Connect event data with hiring data in your ATS to understand the impact of your event investment.
- Get a detailed, automated monthly report of your organization’s event, fair, and scheduling performance.
- Compare RSVP and attendance rates, and get granular DEI data, to improve promotion and participation decisions for future events.
Make it easy for students to meet you at events and fairs on Handshake
Given 75% of college students in the US have access to Handshake, you can engage them throughout their college-to-career journey and provide a seamless experience with your brand.
“Handshake has brought a wide variety of different companies to my doorstep, making the entire process easier. It's really broadened my horizons while also giving me opportunities to connect with employers and school information, such as career fairs…Three years ago I would have never thought to attend a career fair, but I have seen that valuable connections can be made through them.”
Logan, Oakland University, Computer Science ‘23
Students can RSVP, check-in, and even attend events and fairs virtually (or in person)—without ever leaving the Handshake ecosystem
Students use Handshake to:
- Access all types of events and fairs in Handshake.
- Get notified of upcoming events and fairs.
- Receive guidance on events from their career services centers.
- Receive messages before, during, or after an event or fair from employers.
- Check in to fairs and events using their Handshake app.
Using Handshake's single-source platform to power your events and fairs, you can elevate your campus recruiting strategy and deliver results for your early talent pipeline.