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Tips and trends for modern recruiting

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We’re counting down our 21 favorite moments from 2021—from brand new insights into recruiting early talent, to inspiring events with very special guests, to tips and tricks from employers that use Handshake, to incredible outcomes for students. With every day, every month, and every year that we do this work together, we’re well on our way to expanding access to jobs and democratizing opportunities for students—together.

Without further ado… 🥁

21 moments to celebrate from 2021

Employers using Handshake have access to a student pool that grows daily—in 2021, the student network grew to over 9.2MM students across .

We expanded our higher ed network to include community colleges—a community that has grown to over 180 community college partners and counting.

In the past 12 months, employers and students exchanged 3.5M messages on Handshake! Gen Z is networking virtually to build social capital; in fact, 87% of job seekers believe that messaging with an employer may lead to a job—so keep up the great work and watch your pipeline grow!

We launched the first-ever Handshake Early Talent Awards where 120 employers across 12 categories were recognized for being the best places for early talent to launch their careers. Will you win in 2022?

Our studies have shown that students who engage one-on-one with employers are 36% more likely to apply to that employer’s jobs. That’s why we introduced Virtual Info Chats to give you the ability to schedule informal chats with students via Handshake Video. Build meaningful relationships with students by answering questions, chatting about your company culture, and getting them excited about your opportunities.

This past summer, we launched the ability for students to self-identify their race and ethnicity on Handshake (in whatever way they choose)—whether that’s belonging to multiple racial and/or ethnic groups, or as an identity they provide for themselves.

Unlike most career platforms, which are geared toward mid-career professionals who already have jobs and connections, Handshake is focused on the unique needs of early-career professionals. In June, we announced our Series E funding round, accelerating our efforts to build a world-class team and a platform that transforms the career journey for all early talent.

We heard from Malala Yousafzai at Handshake’s Find Your Next conference in June. Malala’s story isn’t just about standing up for what you believe in. She is a once-in-a-generation leader (and recent college graduate!) with empathy, courage, and grit to propel us toward a more equitable future.

Our research found that 92% of Gen Z, the “always-connected” generation, prefers connecting with employers by email, and it’s common knowledge that candidates are more likely to engage with personalized outreach. So we took a look at top performing employer messages and put together 7 new recruiting message templates plus an infographic with quick tips that you can use to up your personalization game.

We launched Handshake Network Trends to provide periodic reporting on insights on the path from college to career. We survey proprietary insights on our network of students, schools, and recruiters to develop actionable takeaways from—and for—our three-sided ecosystem and inform the future of work. In 2021, we released “Gender, Equity, and Gen Z,” “Who Wins with Virtual Recruiting?,” and “The New Currency of Social Capital.”

From our jobs page redesignto new job matches, we made it even simpler for you to post and fill jobs on Handshake.

We made it easier for you to keep your day-to-day workflow organized, including the ability to reply to Handshake messages via email and add Handshake events to your calendar.

To support employers with inclusive and equitable hiring practices, we launched the Guide to Recruiting at HBCUs and the Beyond Pride: Guide to Hiring LGBTQ+ Early Talent. These guides provide tactics, tips, terms, and more to ensure you’re recruiting underrepresented groups authentically and intentionally.

We spotlighted a handful of Fortune 500 Handshake employers who chose a 100% virtual career fair strategy to scale their programs for greater access, equity, and impact.

To consolidate your candidate touchpoints to a single place, we launched Candidate Hub for employers on Handshake Premium. With automatic suggestions and advanced filters,Candidate Hub makes it easy to manage your pre-application pipeline.

While it’s widely documented that Gen Z is the most racially and ethnically diverse in US history, it’s important to note that another form of workplace diversity is employees’ range of ages and experience levels. These multi-generational trading cards are a quick reference to help you think through the authenticity of your messaging, find points of connectivity within your workforce, discover unique generational traits, and relate to one another.

For “Writing a Clear and Effective Job Description in 2021,” one of the key takeaways is to tailor job descriptions for early talent by focusing on coursework, soft and hard skills, and certifications–and removing any mention of “years of work experience,” a barrier that can screen out candidates with incredible potential.


We rolled out the Pathfinders training course and badging program to help optimize how you use Handshake so you can connect with the right schools, source top talent, and curate the best candidate experience.

As a first step to rethinking the Employer Trust Score and improving trust and safety, we implemented changes to our flags taxonomy to focus on identifying fraud and abuse. We also updated the reasons that employers might be declined to recruit at some colleges to give you more transparency into the approval process.

Handshake landed on some pretty cool lists, like Inc.'s 5000 fastest growing companies as well as Inc.'s Best Places to Work 2021. We’re grateful to our community for being a part of this success!

We closed out the year by welcoming Dr. Michael L. Lomax, President and CEO of UNCF, to Handshake’s Board of Directors. His expertise in college readiness and education reform will accelerate our mission to build more equitable career paths for all students.

Reflections

It certainly does take a village, but we are so proud to reflect on these 21 moments from 2021 with the folks who helped make it all possible–YOU!

In 2022, we look forward to surmounting new heights for students and recent grads along with our  employer partners and  higher ed partners. Thank you so much for making this a year of incredible impact, and for being a mission-critical contributor to democratizing opportunity for students.

Countdown 21 inspiring moments from 2021

You know what you see: you’ve worked hard this year, and the job market for early talent is still HOT. The class of 2023 is applying to more jobs, sooner.

So let’s take a little breather to celebrate all the ways:

you’ve improved, innovated, pivoted

you’ve learned, implemented, proven

you’ve been motivated, inspired, driven

you've built, discovered, connected

you've made internship and job dreams come true!

To celebrate your impact—and potential—we’ve gathered some of this year’s tips, trends, and best practices that just might inspire you to double down on early talent next year.

1. You’re meeting students where they are

Thanks to you, Handshake is the #1 way that early talent finds internships and jobs.

2. You’re launching careers for a generation

Over 1 in 3 people on Earth are Gen Zers. They all want to start somewhere, and you’re making that happen across the US (and now Europe!). 85% of jobs didn’t exist in 2020—most of them tech roles—and Gen Z are filling the gaps. Thanks to your investment in early talent, you’re ushering a new generation into the workforce.

3. You've helped millions of early talent job seekers find careers on Handshake

By using the largest (and growing) student network of early talent and career re-starters, you’re opening doors to opportunity:

🙌 "It helped me find a lot more companies that I didn't know existed."

👋 "I feel like there's another person on the side of the screen, rather than just someone who's gonna read through my application."

🤝 "Handshake was a way for me to get familiar with networking."

4. You're expanding impact on and off screen

How many hands did you shake in person this year…and how many virtually?! 🤝 Based on Handshake data, 50% of students prefer to attend both in-person and virtual events. When it comes to events, hybrid is here to stay.

5. You’ve discovered 70 inclusive language principles

One way to bring DEI into everything you do is through inclusive language, which can empower employees to feel psychologically safe, respected, engaged, motivated, and valued. To continuously uplevel your word choices in job descriptions, application processes, marketing materials, and more….bookmark this -->

6. You were inspired by Mindy Kaling

Handshake Access 2022 keynote speaker Mindy Kaling emphasized the importance of shadowing opportunities for early talent and the importance of sponsorship, mentorship, and allyship. Get more highlights →

7. You’re supporting non-traditional pathways to jobs

8. You’re empowering students

You never know which advice can stick with someone wondering how to start their career. Keep giving it!

9. You’re moving the needle on diversity, equity, and inclusion

10. You’re learning that early talent recruiting is year-round

11. You’re surpassing goals

12. You’re recruiting candidates with specialized skills

Instead of relying solely on majors, you're looking at a students' full skill set. For example, you’re sourcing from community colleges and bootcamp training providers like Kenzie Academy, which offers cybersecurity, full-stack web development, and software engineering certificates, on Handshake.

13. You're discovering new best practices

From 7 ways to stand out at virtual career fairs, to 6 things Gen Z wants from their next job, to 5 tips to improve your job descriptions, to 4 creative recruiting event ideas to attract Gen Z, to 3 tech industry trends to recruit and win Gen Z—Handshake has you covered.

14. You've earned SHRM credits through Pathfinders courses

Finding more quality candidates doesn't have to take more time. Handshake Pathfinders helps you do more with less. What are some of your learnings?

👋 “Connecting with students before they apply in hopes to engage and retain them.”

🗓 “Promoting my availability calendar, that way candidates are able to schedule 1-on-1 time with me rather than competing for my attention at career fairs.”

✍️ “Letting students know how many steps are in the application process and/or how long they should expect to spend filling out the application.”

15. You’re connecting career starters to mentors

Megan, a baking and pastry major at Johnson & Wales University in North Carolina, used Handshake to kick off her career as a pastry chef. She credits one person with the most influential guidance: “My mentor and head chef, who I met via my sophomore internship.”

16. You’re learning how important mental health and wellness is to Gen Z

Handshake Network Trends found jobs for roles in high stress or in competitive sectors that are more upfront about discussing mental health and wellbeing are seeing up to 2x more applications. Learn which benefits are growing in popularity due to demand from Gen Z, and other ways you can show your commitment to mental health and wellness during the recruiting process.

17. You're building your brand with early talent

Through networking, career fairs, mock interviews, resume workshops, hackathons, panels, and parties, more students everywhere have access to learn about your brand—and career opportunities at your organization.

18. You're staying agile

Take a moment to reflect on how you've adapted and stayed agile to provide meaningful internship and first job experiences.

19. You’ve participated in lots, and lots, of events

Not only have you been busy running your own career fairs and events, 55 speakers from top employers spoke at Handshake events across the marketplace in 2022. From “Recruiters demystify the job application process” for a virtual audience of early talent job seekers to in person panels across the US, you’ve shown up to support the Handshake community.

20. You’re broadening your search criteria

21. You’re teaching students how to network

22. You’re impacting the future of work

By using Handshake to hire and empower early career talent at your organization, you’re on the front lines of shaping the future of work. Gen Z is transforming our culture, diversity, communication, and innovation…in society and at your workplace.

Cheers to you!

The Handshake community is strategically investing in future leaders who will drive growth and ensure long-term competitive advantage. Today, let’s celebrate the wins, and get ready for another year of unknowns with what we DO know: You need early talent, and early talent needs you. We’re in this together.

Community

Countdown 21 inspiring moments from 2021

22 ways you’re impacting the future of work