Looking for ways to highlight lesser known employers that you know students will be interested in? Now, you can easily signal boost employers to collections, highlighting qualities that are relevant to your students! Whether an employer is local or a hidden gem or open to hiring international students, you can showcase them to students via the Career Center homepage. Here are 3 easy steps to get you started:
1. Use the employer summary side sheet to determine which employers to add to collections
The side sheet provides a quick overview of an employer’s engagement activity—including jobs posted, event attendance, student followers, and more. To view it, click on an approved employer. The consolidated data on the sheet helps you identify the most active employers in your network and decide whether you want to boost them.
2. Build your employer collections
Collections represent the most popular reasons your students might be interested in a particular employer. We chose them in partnership with our signal boosting advisory board (made up of representatives from over 20 partner institutions) and ran surveys with students to confirm they resonated.
Pro-tip: Be sure to fill out your school's “short name” on school settings to brand the employer collections filter for students. Students are 7.2x more likely to click on the filter if it's branded!
There are 8 predefined collections, which can contain up to 100 employers each. You can select the collections by checking off the boxes the employer qualifies for and also easily remove them from a collection at any time by unchecking the boxes. We recommend adding employers to 2-3 collections maximum.
In addition, new fields have been added to Analytics to make it easy to see which employers you’ve added to employer collections. US partners can click here to run a report showing your boosted employers.
3. View the Career Center homepage as a “student” to view employer collections
The collections you build will populate under the new “curated employers” section on the Career Center homepage—one of the most visited pages on Handshake. Students can click into each collection to view the employers your team boosted, explore their profiles, and follow them. Their profiles will also have badges for the collections they’ve been added to.
In the future, we’ll experiment with new places to highlight your recommendations, including:
- Employer search features
- Callouts in Handshake’s digest emails
- Special decoration on employer profiles and associated job postings
Additional resources
- Resource: Employer collections
- Handshake Help Center: Employer Collections
- Handshake Help Center: Digest email
- Webinar recording: Student email and messaging strategy
Use the collections today to guide your students to unique employers that are eager to hire them! Not sure where to start? Here are some tips we’ve compiled from your peers. For a deep dive, watch the recording of our signal boosting via employer collections training webinar.