3 steps to signal boost via employer collections

We're making it easier for partners to add unique and lesser known employers to collections highlighting qualities that are compelling to their students.

For in-depth training on how to signal boost via employer collections, please register for our training webinar on June 27 at 11am PT / 2pm ET.

Looking for ways to highlight lesser known employers that you know students will be interested in? Now, you can easily signal boost employers to collections highlighting qualities that are relevant to your students! Whether an employer is local or a hidden gem or open to hiring international students, you can showcase them to students via the Career Center homepage.

Here are 3 easy steps to get you started:

1. Use the employer summary side sheet to determine which employers to add to collections

The side sheet provides a quick overview of an employer’s engagement activity—including jobs posted, event attendance, student followers, and more. To view it, click on an approved employer. The consolidated data on the sheet helps you identify the most active employers in your network and decide whether you want to boost them.

Click on an approved employer to view their side sheet summary to determine whether to signal boost them.

2. Build your employer collections

Collections represent the most popular reasons your students might be interested in a particular employer. We chose them in partnership with our signal boosting advisory board (made up of representatives from over 20 partner institutions) and ran surveys with students to confirm they resonated. 

There are 8 predefined collections, which can contain up to 50 employers each. You can select the collections by checking off the boxes the employer qualifies for and also easily remove them from a collection at any time by unchecking the boxes. We recommend adding employers to 2-3 collections maximum.

Easily add employers to any of the 8 collections available.

In addition, new fields have been added to Analytics to make it easy to see which employers you’ve added to employer collections. US partners can click here to run a report showing your boosted employers.

3. View the Career Center homepage as a “student” to view employer collections

The collections you build will populate under the new “Handpicked employers” section on the Career Center homepage—one of the most visited pages on Handshake. Students can click into each collection to view the employers your team boosted, explore their profiles, and follow them. 

Students can view the collections you've built via the "Handpicked employers" section on the Career Center homepage.

In the future, we’ll experiment with new places to highlight your recommendations, including:

  • Employer and job search filters
  • Callouts in Handshake’s digest emails
  • Special decoration on employer profiles and associated job postings

Use the collections today to guide your students to unique employers that are eager to hire them!

Don’t forget to register for our signal boosting via employer collections training webinar on June 27 at 11am PT / 2pm ET!

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