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Logo and Tagline Guidelines for Universities

Logo Basics

Handshake

We think our logo looks pretty cool. And sometimes it looks even cooler next to a snazzy university logo or clever tagline. As we work with you to provide awesome opportunities for students and employers we are more than happy to let you use our logo to help market the platform.

You are our trusted partner - and we would love to help you develop great t-shirts. We just have a few simple guidelines that work for promoting Handshake at all universities. If you ever have any questions or confusion, feel free to reach out to your Account Manager and we will help you figure it out!

Download everything you need to get started, and don't forget to share your ideas with your Account Manager.

Download Logo package

Best Practices

Logo Colors / Background

Your school colors are fantastic, and luckily the Handshake logo looks great on a wide array of colors. Feel free to place it on whatever color background you please, just remember not to change the color of the logo itself, and please use the most appropriate color option (options above) to ensure the logo is readable on whatever background you place it on.

General guidelines:

On white or very other light color backgrounds (light grey, light blue, etc), use the Primary logo or Black logo

Handshake

On black or very dark color backgrounds (dark grey, dark blue, etc), use the 2-color reversed logo or White logo

Handshake

On other color backgrounds (red, purple, green, orange, yellow, etc), use the White logo

Handshake

Spacing Considerations

Empty space can be the key to a great design. When using our logo, a good rule of thumb is to leave enough space so the 'n' in the logo could fit between the edge of the word and its closest neighbor.

Handshake

Social Icons

We've noticed that some of you like to include a link to Handshake as a small button on your website next to your social media pages. These icons can also be downloaded in our logo package in case you would like to do that too!

Handshake

Alterations

We've changed a few things about our logo over the years, and we would like to make sure you are using the most recent version of our logo available here: If we ever make changes in the future, we will make sure to let you know. With that being said, we would really appreciate it if you didn't make any changes to our logo either. We like it the way it is, and hope you do too!

Handshake

In Writing

The h in Handshake should always be capitalized, and the s always be lowercase.

Handshake

Tagline

We love how creative our partners at Career Centers across the country are when it comes to sharing Handshake with their students and employers. From t-shirts and swag items, to blog posts, and a plethora of hand chairs, you've done it all. And the tag lines you come up with are just as fun and creative.

If it sounds "Handshake-y" to you, chances are we are going to love it. If you have a potential tagline or want to do some brainstorming with us, feel free to reach out to your Account Manager and we will make sure you are good to start getting the word out!

Download everything you need to get started, and don't forget to share your ideas with your Account Manager.

Download Logo package